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The has a lot of the world, . here once , were , quick e-mails now rule the day. The ease and of the often makes it seem we can write e-mails and get away with it; yet, it’s the . e-mail is so , that much more of it and less than . Your e-mails must stand out from the junk. The tips will help you to , e-mails for any .
网络改变了商务世界的很多方面,商务信函便是其中之一。曾经,传统且正式的商务信件很常见,而今,快捷的商务电邮成为主流。网络的便捷性和随意性常常让我们觉得,似乎商务电邮写得糟糕没什么大不了的。然而,事实恰好相反。因为写一封电子邮件太轻而易举了,所以人们收到那么多之后,便只处理那些写得好的——你的商务电邮必须从电邮堆中脱颖而出才行。以下要点能帮助你写出适用于任何目的的简洁、抢眼的商务电邮。
STYLE
The human eye to a than a piece of paper, so how you your e-mail is vital. Use short, that get to the point ; , your goal here is to , so give that to the right up front. a and a , and use as many line and as ; this makes the e-mail to read. And the urge to write a book. e-mails are off short; the of a page or so is .
风格
人眼对电脑屏幕和纸张的反应不同,所以如何安排电邮的格式非常重要。使用短小简洁的句子直奔主题;记住,写电邮的目的是为了传达重要信息,所以要让读邮件的人首先看到要点。不管什么情况都要包含问候语和署名,并且尽量多折行多分段——这能使邮件更易读。还有,要抑制长篇大论的冲动:商务电邮最好简短;相当于一页纸左右的量就足够了。
TONE
For or worse, the a nasty habit of . It’s okay to be with your e-mail ( tend to it ), but don’t write as if you’re to your or best . You need to a and e-mail . Think about your and how they’d most write an e-mail. What words would they use? Would slang or your ? Use these to a , e-mail.
语气
暂不论其好坏,网络滋生了“非正式”交流的恶习。电邮稍微非正式一点没有关系(人们最近开始接受了),但是不要写得好像是在跟妈妈或最好的朋友谈话一样。你需要在传统意义上的正式和电邮的非正式中找到平衡。想想收件人的风格,以及他们最可能怎样写电邮。他们会使用什么词汇?俚语或行话会不会冒犯到读邮件的人?将这些因素考虑在内,才能写出一封有针对性的简洁邮件。
, its root, does not , and these can your e-mail. show that you didn’t put much time into your e-mail and you don’t care much about your . Go your e-mail to make sure you have , and you have fixed all and . all and get rid of any clichés. , , will your to and they will to your when no exist in your e-mail.
语法
不管“非正式”如何发展而来,这都不意味着允许犯语法错误—这些错误会毁了你的电邮。语法错误说明你没有在商务电邮上下多少功夫,而且你很可能不太在乎你所传达的信息。仔细通读电邮,以确定拼写正确,并且修订了所有的语法和标点错误。删除所有的多余信息和陈词滥调。收件人—尤其是那些职业商人—会很欣赏你注重细节,而且,如果你发给他们的电邮里没有错误的话,他们会态度更好地回复你的消息。
Since e-mail is an , and a one at that, it’s far than in paper to a – and far more that you’ll get one! off with your , be clear about what you want the to do. Need a via phone or with ? Say so! Your will have a time if they have no idea what you want from them. But : be when . There’s worse than an or pushy .